Annual Report and Accounts 2010

Responsible business

Foundations for the future

"I am very proud this year of the way we have listened to our stakeholders and developed a group-wide approach to responsible business which lays the foundations for a sustainable future as a company and as an investor. This approach is designed to ensure we actively address the issues that matter most to our stakeholders and will help us realise our vision of becoming our customers' most trusted partner."

Don Schneider
Group Human Resources Director and Chairman
of the Responsible Business Committee

Responsible Business highlights from 2010

  • First full year of operation of the Responsible Business Committee which oversaw:
    • Responsible Business Policy rolled out across the Group
    • Responsible Investment taskforce set up
  • Conducted stakeholder research into responsible business issues
  • £13.6 million invested in our local communities focusing on financial education, enterprise development and sustainable community development. For example:
    • £4.6m through the Masisizane Fund including micro-finance
    • £2.7m spent through the five Old Mutual Foundations.



Responsible Business is central to our corporate strategy

Being a responsible business lies at the heart of building trust, an issue that has become ever more important for any financial services company since the recent financial crisis. In order to obtain their trust, our stakeholders must believe that we are taking our responsibilities as a business seriously, and are actively managing the most important issues we face from a social, environmental and ethical perspective. Our approach to responsible business is therefore a vital enabler of our corporate vision of becoming our customers' most trusted partner.

Developing our approach in 2010

During 2010, we have laid the foundations for the future of responsible business at Old Mutual.

We conducted research with our stakeholders, who included:

  • customers
  • shareholders
  • employees
  • industry experts
  • non-governmental organisations
  • corporate responsibility experts
  • the media.

We used this research to identify and explore which issues our stakeholders felt were most important for a financial services company to address. And we have used the findings of this research to develop a group-wide approach to responsible business. We will roll this out in 2011 to ensure that we are addressing these priority issues in a systematic, structured and strategic way. The diagram showing our approach to responsible business shows the nine 'material issue' areas, identified in our stakeholder research, which we discuss in the following sections. We believe this approach leaves us well placed to build on the progress made by individual business units in recent years and to ensure we all work together to deliver responsible business consistently across all our operations in the future.

Metrics and more

We want to be accountable when it comes to responsible business. So we are working to develop a series of key metrics and performance indicators. We believe it is vital to have these quantifiable markers of our approach, but we also believe that responsible business is much more than this. It is how all of our employees approach every decision they make on a day-to-day basis. It is the way we communicate with our customers. The way we ensure that we understand them and their needs. And how we make sure they understand what we are doing and why we are doing it.

Looking forward

In the following pages we set out details of the progress we have made on each of these issues. We also set out our plans for the future and outline the key initiatives planned for 2011. Our goal is to be able to report back, a year from now, on all that has been achieved. And for this ongoing activity to begin to come together to tell a bigger story about us as a business, and our progress towards building people's trust in us to help them achieve their lifetime financial goals.

Don Schneider
Group Human Resources Director

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